THE STARTING POINT

The brief

The fictional organisation has valuable programme information spread across reports and presentations. Its profile tries to include everything, leaving partners unsure what the team does and where to find supporting evidence.

Our approach

Build an editorial structure around the reader’s questions. Separate programme summaries from supporting detail, use a consistent hierarchy, and give every claim an owner and a source before layout approval.

Who this is designed for

Prospective partners, funders and programme collaborators reviewing the organisation.

A well-designed profile helps the reader find the evidence.

The key design decision

Use a clear reading path and verified evidence instead of adding more pages.

A practical delivery plan

Week 1 · Gather and structure

Agree the intended reader and document purpose. Review source material, flag unsupported claims and build a page plan.

Weeks 2–3 · Design and review

Develop a sample spread, then lay out the full profile with programme summaries, diagrams and a clear contact section. Gather consolidated feedback.

Week 4 · Check and export

Proofread names, dates and references. Export a print version and a smaller screen-friendly PDF, with an editable file handover.

Illustrative creative project context
Illustrative context image; not evidence of delivered client work.

Review, handover and ownership

The proposed handover includes editable working files, a named content or system owner, and a short walkthrough. The team would agree how feedback is collected, which issues block release, and who maintains the work after sign-off. Any additional scope would be discussed before it changes the timeline.

How we would evaluate the work

The acceptance criteria below define what to check during the pilot. They are not performance claims. A live engagement would establish a baseline, confirm access to the right data, and agree a review period before reporting outcomes.

Explore the specialist team and discuss how this approach could fit your organisation.

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WHAT THE TEAM HANDS OVER

Deliverables

  • Content outline and evidence checklist
  • Editorial layout with reusable page styles
  • Programme overview diagrams
  • Print and screen PDF exports
  • Editable source package and update notes

Proposed acceptance criteria

These are checks for the proposed work, not measured client results.

  • All factual claims have a reviewed source and named content owner.
  • The document is readable on screen and in the agreed print format.
  • Partner contact details and clickable links work in the final screen PDF.