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Brookside insights

Ideas from the work we do.

Practical notes on marketing, building digital products, creative work, and making learning useful.

Latest published insights

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Turning team knowledge into a useful eLearning course

A practical production process for creating a focused online course, from learning objectives to a learner pilot.

2026-10-23 · eLearning,Course design,Training

A website launch checklist for Kenyan and Malawian businesses

Check the customer journey, mobile experience, content ownership, and enquiry handling before you announce a new website.

2026-10-23 · Tech,Creative,Websites

Planning a practical marketing campaign in Kenya and Malawi

A working guide to choosing an audience, preparing useful content, and measuring enquiries without confusing activity with results.

2026-10-23 · Marketing,Kenya,Malawi

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